Charlie's Blog

The Faded Farmhouse

May-02-2016

We love it when we have the chance to visit Park Hill Collection customers. It was a rainy day in Columbia, Tennessee when we walked in to an old Creamery building that is now a new home for, The Faded Farmhouse. The store had just been open for only a few days, but felt so established. Our visit was just after a huge grand opening weekend.  We had the great honor of meeting owner and visionary, Lori Rial.  We were all so impressed with the building remodel that saved all the right stuff, balanced with what was updated, to create this beautiful, vintage atmosphere. Any store that has an old pick-up truck inside and a pet pig named “Milo” is somewhere we definitely want Park Hill items to be. What impressed me the most was Lori’s talent with social media and how she uses it to ultimately drive sales. Her use of Instagram was mind blowing to me. I appreciated her patience in tutoring this old soul and bringing me up to speed with all her tech knowledge.  After touring her store and seeing her package of on-line sales downstairs in the old cow milking barn and her brick and mortar retail store upstairs, I walked out telling everyone that is how retail needs to been done now-a-days. You have to have both. Both help drive sales of one another. We know from experience that retail is hard work and maintaining a beautiful store is even more challenging. You have to love it. When you have the chance to visit the faded farmhouse and meet Lori you will immediately tell it is a labor of love. A dear friend of mine always said, “if you put love into it, people can tell and will feel the love too.” With the latest in new technology mixed with old wood and rust of times gone by, The Faded Farmhouse has created something very special. I find it very amusing it is located in an old creamery, because we know cream always rises to the top!

The refreshed façade of the old creamery building.

Great Iron and wooden ceiling adds an industrial touch to the vintage-style interior and merchandise.

The store had a “name our truck” promotion.

Indirect, natural light from oversized windows. Love the interior awning.

A vintage ladder supports a Park Hill preserved boxwood wreath.

Park Hill’s yearling heifer head, right at home in the old creamery. A top seller!

A great vintage poultry find. A lot of old things in the product mix.

This card is a keeper.

Pulled from the ditch out back with a lot of sweat and determination!